Agent Fees: How to Get the Best Value Deal When Selling Your Home

In this two-minute read, we look at why low agent fees don’t equal top selling price.

Unless your name is Elon Musk, selling your home will probably be the biggest transaction you make in your lifetime. So, who will you entrust to get you the best deal?

Option 1: You go for the agent with an easy tech platform where you’re involved in viewings and negotiation, but save £1000’s.

Option 2: You go for an agent who are experts at property marketing. The fee is a little higher, but they have a reputation for achieving sales that are above asking price and are there to manage your sale at all times.

Option 3: You choose an agent like MovingWorks, who offer the best of both worlds with their traditional service and their love2move fixed fee option! A mix of great marketing, dedicated expertise, and forward-thinking tech to achieve you the best price for your property, whatever you choose.

Do the maths

When an agent cuts their fee, they’re cutting back on the time and money they invest in marketing a property.

They might sell your home, but they won’t get the best possible price for it.

Here are five ways to tell if an agent will offer you good value.

1) Images

Top agents use quality photography to capture properties at their best. Grainy, shadowy photos taken on a smartphone are a turn-off for buyers.

2) Property descriptions

Look at how agents market properties online. Do the descriptions create an aspirational picture? Or are you reading a list of measurements, plug sockets, and radiators? Good agents will also include a floorplan in listings.

3) Bringing a property to market

If an agent brags that they can have your property on the market by tomorrow, run for the hills because they’re cutting corners. The best agents have a tried-and-tested launch strategy that takes more than 24 hours to implement – but adds thousands of pounds to a sale.

4) Long tie-ins

An agent who is confident that they can sell your home doesn’t need to lock you into a lengthy tie-in (some agents push for 20 weeks’ exclusivity).

5) Social media

Even if you’re not on Instagram or Facebook, many buyers are, so go with an agent with a strong social media presence. Look for engaging posts that cover more than properties for sale. Community content, mortgage updates, and video sneak peeks are big winners.

We all love a bargain (that’s why Poundland exists), but with a low-fee agent, the person who lands the great deal is the buyer, not the seller.

If you’re thinking of putting your home on the market, get in touch with us here at MovingWorks We’ll exhaust every possible avenue to secure the best price for your home.

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